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The Laws of Marketing – Laws 1 & 2
One of my favorite books on marketing is The 22 Immutable Laws of Marketing by Al Ries and Jack Trout (click here to see it on Amazon). It's a quick read, and it has some unbelievable insights into the...
View ArticleThe Laws of Marketing – Laws 3 – 5
In my last post, we summarized the first two Immutable Laws of Marketing - the laws of leadership and the category. Next, we'll explore laws 3 - 5.Remember, these laws build on one another. So even if...
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